Newsletters Work!

A Newsletter Readership Study found that:

Recall
70% of respondents recall seeing an issue of the newsletter previously. **17% greater recall on 3rd newsletter than on the 1st newsletter.

Scope of Readership
67% of respondents report that they read every issue they receive.

Depth of Readership
73% of respondents report that they read all or some of the articles in each issue.

Reader Behavior
More than half of respondents report they either kept an article for future reference or saved an article for someone else. And, 20% report passing along an entire issue to someone else.

Response
The most significant question regarding the effectiveness of a newsletter is whether it motivates readers to make a phone call, visit with their representative or do additional business with the sponsor. Nearly 20% of the readers indicate that something in the newsletter prompted them to take action.

Newsletters

Monthly Newsletters build and grow relationships with existing and prospective clients, generate referrals and revenue and enhance your professional image.

Keep clients and prospects informed and impressed with timely industry news and market activity reports. Our newsletters are filled with finely researched, valuable articles that are specifically tailored and applicable to your local market—not generic material attempting to appeal to a statewide or national audience.

We offer Pre-designed Newsletters printed on 8.5 x 11 sized paper, two sided printed FULL COLOR. Client’s photograph and contact information will be strategically placed throughout each issue. Additional personalization available. Full Color newsletters for as little as $0.74 per piece including standard postage (bulk mail).

Interested in a fully customized newsletter or have a newsletter you need printed and mailed? Call (510) 785-3998 or email us to discuss.

Why a Monthly Newsletter is Essential

Newsletters get read.
A well-designed and well-executed newsletter program can achieve readership levels as high as 90% or more.

Newsletters get remembered.
Recall rates for newsletters tend to be higher than those of other media types.

Newsletters can deliver multiple messages.
By mixing educational, informative articles with marketing content, you can ensure your reader stays interested throughout. Newsletters are much more cost-effective than a single-message medium.

Newsletters are affordable.
Because of the way they are printed, packed and mailed, newsletters can be one of the most cost-effective ways you can reach your current and prospective clients.

Newsletters are familiar.
People like things they can hold, keep and share with others.

Newsletters give you a voice.
Because they arrive on a regular basis, newsletters act as a constant touch point between you and your current and prospective clients. They help keep your brand, style and message at the top of your customers' minds, without being overbearing.

Newsletters motivate readers to act.
Once you add "a face", your current and prospective clients, they'll be more inclined to continue to use services. And, by including time-sensitive exclusive offers in your newsletter, you'll see even better results.